Introducing Carbon Centrum 

The Carbon Centrum app enables users to monitor their carbon footprint across various activities. The platform calculates users' footprints based on three main categories: Mobility, Shopping, and Home Energy. Each category is then analyzed to provide an accurate and personalized CarbonID™. Users enable location permissions to analyze their mobility, connect bank accounts through the European Open Banking Platform for shopping activities and integrate their home energy providers to see the carbon footprint of their energy usage. The app only analyzes the emission equivalents, ensuring that no personal data, such as specific locations or purchase details, are stored. This approach guarantees user privacy while providing detailed insights into their environmental impact, all viewable on the "Activities" page.

Mobile users can download the app from here.

Empowering Both Individuals and Businesses: 

While the Carbon Centrum app provides valuable insights for individuals aiming to reduce their carbon footprint, it also offers robust tools for businesses. Companies can leverage the app to measure their workforce emissions, involving their workforce in sustainability initiatives and in turn make significant strides toward their net-zero targets. This dual approach ensures that both individuals and organizations can contribute meaningfully to the global effort to reduce carbon emissions.

Why Offsets Alone Aren't Enough: 

As we approach 2030, with only around 2000 days left, net-zero targets are becoming increasingly urgent, and many will soon be mandatory. Relying solely on offsets is insufficient. Even the best alternatives, like forestry products, face significant challenges such as greenwashing and double counting. With companies struggling to meet their sustainability targets, accurate measurement has never been more critical. Now, this is a possibility through CarbonID.

Exciting Upcoming Features 

Carbon Centrum has an ambitious roadmap with several exciting features set to roll out in the coming months:

• Challenges and Financial Rewards: Soon, users will be able to participate in various challenges to earn points for completing tasks. These points can be redeemed for discount coupons at eco-friendly markets and stores. The platform aims to convert these points into real financial rewards, enhancing user engagement and incentivising sustainable practices.

• Leaderboard: An upcoming feature will introduce a leaderboard, fostering a competitive environment where users can challenge friends or participate in ranking competitions within their country or city. This feature aims to drive user engagement through healthy competition and community spirit.

• Community Building: The app will soon allow users and companies to form teams, interact, and challenge each other. This feature builds a strong, supportive community focused on sustainability goals.

Strong Backing and Strategic Partnerships:

Having secured a €5M valuation pre-seed investment from notable investors, including EIT InnoEnergy, Logo Ventures, TechOne Venture Capital, Angel Investors, Skagerak Capital and Antler, Carbon Centrum is poised to revolutionize the energy transition landscape and drive sustainable innovation. 

In addition, strategic partnerships with organizations such as DEKRA and program participants such as Mastercard Lighthouse are helping Carbon Centrum advance its real-time measurement capabilities and expand its impact. Being selected as one of the Mastercard Lighthouse impact startups further underscores the potential and credibility of Carbon Centrum's innovative approach.

Join Carbon Centrum in Making a Difference:

Carbon Centrum invites individuals and companies to join the movement for a sustainable future. By leveraging precise measurement, automated analyzing, and financial rewards, the app transforms how we as a society approach carbon reduction. 

"The launch of our app represents a significant step forward in our mission to make carbon footprint tracking accessible and actionable for everyone," said Cagri Selcuklu, CEO of Carbon Centrum. "If you can’t measure your carbon footprint, you can’t manage it. We believe that by providing users with the tools to understand and reduce their carbon emissions, we can collectively make a substantial impact on our environment."

CarbonID App v1.0.1 is free for individual users. Businesses interested in using the app should contact Carbon Centrum directly for pricing information. For more information, please visit here.